copper-and-brave.de built with Framer + Shopify + Frameship

A creative brand with a narrative universe

Copper & Brave didn't start as a standalone brand. It was born inside BRAUE Brand Experts, a German branding agency, as a creative sandbox - a way to build a dream brand without client constraints or committee sign-offs. BRAUE made handmade story spirits as seasonal gifts for premium clients. Everyone wanted them. So BRAUE created Copper & Brave to sell them properly.

Today, Copper & Brave is a premium gin, rum and liqueur brand with a full narrative universe: Gabriel Copper and Tyler Brave, time-travel lore, and a story-first approach to every bottle. Marcel Robbers, Digital Creative Director at BRAUE Brand Experts, handles all the webshop design, Framer development, and Frameship implementation.

Already in Framer. Connecting it with Shopify

The Copper & Brave site was already built in Framer. When it came to adding ecommerce, Marcel faced a clear choice: rebuild everything in a Shopify Liquid theme, or find a way to keep the Framer frontend and connect Shopify on the backend.

"To try to rebuild the story page completely with a Shopify Custom Liquid Theme - but why? Most of it was already built and online with Framer. So I searched for the best Shopify backend and checkout integration for Framer. Found it with Frameship." — Marcel Robbers, Digital Creative Director

Easy setup with components. Customized the way they need.

Marcel integrated Frameship across all product pages, add-to-cart buttons, and the cart component - all connected to Shopify. Rather than using CMS detail pages in the standard way, he used Framer's CMS filter with SKU numbers to target specific products per page section. This allowed story-driven product pages where multiple products coexist on one page, each pulling its own correct data from Shopify.

The final setup is fully headless: a custom checkout domain means no visible Shopify URLs anywhere on the site.

"The trick was to filter out the one targeted product by using the CMS filter in Framer and using the SKU number to control exactly the one product for each site section." — Marcel Robbers, Digital Creative Director

Shipped in 3 weeks. One person. Live store.

• Three weeks from planning to a live, fully headless store

• Built solo by one person

• Custom checkout domain - no visible Shopify links anywhere

• Shopify Partner Management has since reached out about a potential Shopify Partner and Shopify Expert designation

"Just do it! In my opinion the best and outstanding plugin for Framer to connect Shopify stores. Great new updates and service, good pricing system - I just cannot recommend Frameship enough” — Marcel Robbers, Digital Creative Director