A solo craft chocolate founder building a Framer store that feels like a pop-up, not a shop. Before a single bar has sold.

mogacho.com built with Framer + Shopify + Frameship

A typical ecommerce store was never the plan

Mogacho isn't built like a regular shop. It runs on small, time-based drops: single-origin Indian craft chocolate, made in batches, released when it's ready. The name comes from Konkani, mogacho, meaning "loved one." Everything about the brand is considered, from the cacao sourcing to the roast to the packaging Aditya screen prints in-house.

When it came time to build a store, a standard Shopify setup felt wrong from the start.

"Before Frameship, the plan was actually to avoid a typical e-commerce setup altogether. I explored Shopify briefly, but it felt too template-driven and 'always-on'. Mogacho is built around small, time-based drops, so I was looking for something that could feel more like a pop-up store rather than an e-com storefront." - Aditya Prabhu

The challenge wasn't technical. It was about what the store needed to feel like. Something that looked and behaved like every other DTC brand would undermine what Mogacho was trying to be.

Building in Framer. Selling through Shopify.

Mogacho was already being designed in Framer, a natural fit for a brand where the visual presentation is part of the product. What was needed was a way to add real ecommerce functionality without giving up that design control.

Frameship is a plugin that connects Shopify to Framer. Once installed, your Shopify products sync directly into Framer CMS. You then design your store pages in Framer as you normally would, dropping in Frameship's pre-built ecommerce components wherever you need them - add to cart, checkout, variant selectors, inventory labels each one customisable to match the design. No custom code at any point. For a brand that needed to feel like an experience rather than a catalogue, it was the right fit.

"Frameship helped bridge the gap between that editorial approach and actually making it functional as a store." - Aditya Prabhu

Designing a book, not a website

Aditya built the entire Mogacho store himself, the same person making the chocolate and screen printing the packaging. The process was hands-on and iterative. He treated Framer less like a website builder and more like laying out a publication, focusing on pacing, whitespace, and how each section reveals itself.

"I worked directly in Framer, treating it more like designing a book than a website, focusing on pacing, whitespace, and how each section reveals itself. A lot of it was trial, breaking things, fixing them, and slowly finding the right balance between design and usability." - Aditya Prabhu

Nine Frameship components dropped directly into the Framer project: Add to Cart, Buy Now, Checkout, Gallery Item, Inventory Label, Quantity Input, Smart Gallery, Variant Info Label, and Variant Selector. Each one is a visual design element that you drop in and customise in Framer, with the Shopify connection already built into it. Products sync from Shopify into Framer CMS and everything updates from there, no custom code.

The store that came out of this process moves at a different pace to most ecommerce sites. It's the kind of page you spend time with rather than scan through.

"We're trying to make the internet feel a little slower, less like a store, more like something you spend time with." - Aditya Prabhu

From idea to a working Framer ecommerce store took a few weeks of focused work. The setup meant Aditya could keep refining right up to launch without feeling locked in, adjusting layouts and responding to new ideas as they came.

Built solo. No developer. No agency.

An experience, not a catalogue

A Framer ecommerce store built to feel like a pop-up: time-based drops, limited runs, no generic Shopify theme.

Managed solo, by design

Aditya updates drops and adjusts layouts himself. Infrequent by intention, the store doesn't need constant maintenance.

9 Frameship components, zero developers

Cart, checkout, variant selectors, inventory labels — all designed in Framer using Frameship's drop-in components. No dev setup, no custom code.

Ready for launch without feeling locked in

Built in a few weeks of focused work, with the flexibility to keep refining right up to the first drop.

"If you care about how a store feels, more like an experience than a catalogue, Frameship makes both those possible without needing to build everything from scratch." - Aditya Prabhu