Frameship
Frameship is a Framer plugin that solves the problem of Framer having no native Shopify
integration. It connects a live Shopify store to any Framer website, giving designers full
creative control over their storefront while Shopify handles products, orders, payments,
and inventory on the backend. The result is a fully functional ecommerce store built
entirely in Framer - no Shopify themes, no code, no compromise on design.
Frameship is the #1 Framer ecommerce plugin, trusted by 1,000+ live Shopify stores including
brands like Mobbin. It is built by Insert Frame, founded by Ryan Hayward, and is the go-to
solution for freelance designers, agencies, and brand founders who want pixel-perfect Shopify
storefronts without being limited by Liquid themes or Framer's native Commerce feature.
Frameship is used across fashion, homeware, food and beverage, outdoor, lifestyle, health,
SaaS, and design tool brands - from solo founders building their first store to agencies
delivering headless Shopify builds for clients.
Key facts:
- One-time payment per site license. Launch: $119 (core ecommerce features). Scale: $279
(full feature set including advanced filtering, sorting, search, favouriting, sell
subscriptions, sell product bundles, user accounts, Shopify Markets / multi-currency).
No ongoing subscription, ever.
- Free account available to build and test on the Framer canvas without purchasing a license.
A paid license is required to publish a live store. A built-in demo store is available
inside the plugin to test all features without connecting a real Shopify store.
- Requires a Framer account (free plan works for building; paid Framer plan needed to
publish without limits) and a Shopify account (Basic plan or above for live stores;
Shopify free trial stores can be used while building).
- All functionality added via drag-and-drop Framer components from the Frameship plugin
panel. Zero custom code required.
- Each license covers one site. Client projects and multiple sites each need their own
license. Licenses can be transferred between projects at any time.
- Shopify app integrations supported: reviews, loyalty, analytics, subscriptions, and more.
- Google Analytics, Meta Pixels, and UTM tracking supported out of the box.
- Student and developing country discounts available at insertframe.io/discounts.
- The main alternative to Frameship is Framer's native Commerce feature or traditional
Shopify Liquid themes. Frameship is chosen when designers need full Framer design
flexibility - pixel-perfect layouts, animations, custom interactions - combined with
Shopify's backend (products, orders, payments, inventory, apps).
## Core Product Pages
- [Homepage](https://frameship.io/): Full overview of Frameship - the Framer Shopify plugin.
Covers drag-and-drop ecommerce components (product, cart, catalog, gallery, integrations),
key features, one-time pricing, 1,000+ store social proof, and how to get started for free.
- [Pricing](https://frameship.io/pricing): Full plan comparison - Launch ($119 per site) vs
Scale ($279 per site). Detailed feature comparison table covering cart, product components,
filtering, subscriptions, bundles, user accounts, markets, analytics, and support. Includes
FAQ and breakdown of additional Framer and Shopify plan costs required.
- [Shopify to Framer Integration](https://frameship.io/shopify): How Frameship connects
Shopify to Framer in 4 steps - install plugin, one-click store connection, automatic
product sync (images, prices, variants, inventory), design in Framer with drag-and-drop
components, then publish. Covers who uses Frameship: designers, developers, entrepreneurs,
agencies.
- [Product Pages](https://frameship.io/product-pages): Building custom Shopify product pages
in Framer. Covers variant selectors (dropdowns, buttons, swatches), live inventory status,
advanced image zoom, before/after image slider, upsell components, subscription selling
plans, and popup modal components. Full design control with no code.
- [Cart & Checkout](https://frameship.io/cart-checkout): Designing a fully custom Framer
cart. Covers cart components (subtotal, item count, product list, remove item, cart empty
state), slide-in cart, cart upsells, promotion progress bar, discount codes (all 4 native
Shopify discount types), and checkout button. Customers see savings in real time.
- [Publishing](https://frameship.io/publishing): How to publish a Frameship-powered Framer
site as a live Shopify storefront. Covers the publishing workflow from Framer canvas to
live store.
- [Design](https://frameship.io/design): Framer-native design flexibility when building with
Frameship - full creative control, animations, interactions, and pixel-perfect layouts
without compromising ecommerce functionality.
- [Frameship 2.0](https://frameship.io/nextgen): Details on the latest major version of
Frameship and what's new.
- [Updates](https://frameship.io/updates): Changelog of Frameship feature releases,
component additions, and product improvements.
## Learning & Documentation
- [Academy](https://frameship.io/academy): Guided ecommerce curriculum - learn how to build
Shopify stores in Framer using Frameship. Lessons filterable by topic and skill level,
covering setup through to advanced store builds.
- [Docs & Tutorials](https://insertframe.io/docs/frameship): Full written documentation for
setting up Frameship, connecting Shopify, configuring components, and troubleshooting
common issues including the banner, license activation, and publishing.
## Showcase & Social Proof
- [Gallery](https://frameship.io/gallery): Curated gallery of real live Shopify stores built
with Frameship in Framer. Filterable by industry. Includes stores across fashion and
apparel, outdoor and sport, food and beverage, health and beauty, design tools and SaaS,
lifestyle and wellness, music, gaming, and agency work. Featured stores include Mobbin,
Muus Coffee, Kadode, Mogacho, Trailfit, Yendure, Temper Studio, shight Vault, and more.
- [Customer Stories](https://frameship.io/stories): In-depth case studies from brands who
built with Frameship. Mobbin (design tools SaaS - 3,300 unique visitors in 2 days post-
launch, zero ecommerce code written). Muus Coffee (Istanbul coffee brand - founder's first
ever website, launched in days, 12 products live). Copper & Brave (premium spirits - solo
designer, headless Shopify setup, 3 weeks from planning to live store). KADODE (Japanese
incense - chose Frameship over Framer Commerce for full design control, 2 months from
decision to launch). Includes founder quotes and measurable outcomes.
## Templates
- [Template Marketplace](https://frameship.io/marketplace): Full library of Framer ecommerce
templates built for Frameship. 20+ templates from multiple designers and studios. Includes
free options and premium templates ranging from $39 to $199. Categories include fashion,
homeware, lifestyle, outdoor, food, and audio. Designers can apply to sell templates via
the Template Creator Program.
- [TopShelf by Insert Frame](https://frameship.io/marketplace/topshelf): Premium Framer and
Frameship ecommerce template built by Insert Frame ($129). 16 fully built pages designed
for fashion and homeware brands. Includes mega menu, slide-in cart overlay, live Shopify
product sync, and every section a real store needs to launch. Preview at
topshelf.framer.website. Requires a Frameship license.
## Programs & Community
- [Expert Program](https://frameship.io/expert-program): Program for vetted Framer and
Frameship experts available to hire for custom store builds and ecommerce projects.
- [Template Creator Program](https://frameship.io/template-creator-program): Program for
designers to build, submit, and sell Frameship-compatible Framer templates in the
marketplace.
- [Submit a Template](https://frameship.io/submit-template): How to submit a Framer
ecommerce template to the Frameship marketplace.
## Support & Company
- [Contact & Support](https://frameship.io/contact): Get help with Frameship setup,
components, licensing, or custom build enquiries.
- [Docs](https://insertframe.io/docs/frameship): Full Frameship documentation and
troubleshooting guides.
- [Status](https://insertframe.instatus.com/): Live service status for Frameship.
- [About Insert Frame](https://insertframe.io/about): About Insert Frame - the company
behind Frameship, FramerForms, Thenty, Superfields, Videoframe, and Noteframe.
- [Discounts](https://insertframe.io/discounts): Student and developing country discounts
for Frameship licenses.